Healthcare provider launches new partnership to support families in navigating care options
UB Healthcare, a leading provider of dedicated support to navigate care choices with deep NHS and social care expertise, recently announced its partnership with Care Finder, one of the UK’s leading digital platforms for people seeking care home and domiciliary care services.
This strategic collaboration will transform how individuals and families find and access care by combining Care Finder’s digital reach with UB Healthcare’s expert, personalised support service.
Together, the partnership will deliver a free “Care Concierge” service that helps care seekers navigate the complex process of funding, choice, and placement—ensuring families receive timely, informed, and compassionate guidance.
Wade Newmark, CEO of Care Finder, commented: “Our mission has always been to make finding the right care easier, faster, and less stressful for families. Partnering with UB Healthcare allows us to go beyond being a search platform and truly guide families through every step of their journey.
“This partnership ensures that care seekers get not only information, but also expert advice, reassurance, and support when they need it most.”
Uko Umotong (pictured), director and co-founder of UB Healthcare, added: “We are excited to partner with Care Finder on this important mission. Every day, families face difficult decisions about care—often under immense pressure and with little guidance.
“By combining our hands-on NHS and social care experience with Care Finder’s reach, we can ensure that people feel supported, informed, and empowered as they make these life-changing choices.”
The joint service will enable over one million annual Care Finder visitors to access UB Healthcare’s Care Concierge support. Users will be guided through funding routes, care provider selection, hospital discharge pathways, and placement coordination.
The service will also include follow-up and feedback mechanisms to continuously improve user experience and outcomes.
This partnership marks a significant step toward creating an end-to-end care placement journey that is personal, efficient, and responsive to the needs of families and carers across the UK.
Find more information on the partnership HERE.
