High-impact advertising opportunity announced for local businesses
A new initiative offering local firms with affordable advertising opportunities beside the McArthurGlen Designer Outlet West Midlands has been launched.
The LED advertising billboard is run by the Park Plaza office complex in Cannock, owned by the family-owned company Valbrian Enterprises Ltd.
It sits on the A460 roundabout serving as an entrance/ exit to the McArthurGlen Designer Outlet West Midlands, a retail destination attracting 2–4 million visitors annually.
With an estimated traffic flow of 230,000 vehicles passing the board every fortnight, the elevated LED screen offers advertisers high-profile visibility to a diverse and engaged audience.
Danny Nicoll, spokesperson for Valbrian Enterprises said: “This is a unique opportunity for local organisations to showcase their brand to thousands of shoppers, commuters, and outdoor enthusiasts heading to Cannock Chase.
“Many high-profile digital boards are operated by large agencies and can be out of reach for small businesses. We’re changing that.”
The billboard is illuminated 16 hours a day, 365 days a year, and its LED technology ensures vibrant, weatherproof visibility day or night.
Advertisers can update their content instantly, making it ideal for promotions, events, and seasonal campaigns.
Valbrian Enterprises is offering Chamber of Commerce members a discount, bringing advertising costs down to as little as £8 per day.
Nicoll added: “This is a cost-effective way for local businesses to raise their profile, promote offers, or share community messages.
“We’re proud to offer a platform that’s accessible, impactful, and rooted in supporting our local economy.”
The West Midlands Designer Outlet features over 80 premium brands, and the nearby Cannock Chase nature reserve draws over 80,000 weekly visitors, making this location a prime spot for reaching both retail-focused and leisure-driven audiences.
For more information or to book advertising space, contact Danny on 07899 966431 or on [email protected].
