How to harness the power of local search with your google business profile

Local search plays a crucial role in connecting businesses with potential customers in their area.

Ben Bradley (pictured), founder of digital marketing agency Cosmik Carrot, is an advocate for using local search to drive business success.

He explains how a properly optimised Google Business Profile can make a significant difference to a business’s visibility online.

“Businesses don’t always realise that their Google Business Profile is often the first thing potential customers see when they search online. Having an optimised profile is essential for standing out in a crowded market,” says Ben.

For many businesses, improving their local search presence can be as simple as ensuring their Google Business Profile is complete and accurate.

This free listing allows businesses to appear in Google Search and Google Maps, making it easier for customers to find essential information like opening hours, contact details, services, and customer reviews.

Ben continues, “A well-maintained Google Business Profile isn’t just about showing up in search results; it’s about improving the chances of turning a search into a customer enquiry. The more detailed and optimised your profile, the more likely it is that potential customers will get in touch.”

Here are some of the key benefits of a Google Business Profile:

• Boost visibility: Appear in local search results, making it easier for nearby customers to find your business.

• Increase engagement: Highlight key business information, such as services, reviews, and location, all in one place.

• Improve user experience: A complete profile helps customers make quick decisions, leading to more website visits and inquiries.

However, Ben emphasises that many businesses overlook the full potential of their Google Business Profile. “Small changes can have a big impact.

With a few adjustments, businesses can significantly improve their local search ranking and attract more customers.”

To help Greater Birmingham Chamber members make the most of their Google Business Profile, Ben is offering a free, tailored audit. The audit includes:

• A thorough review of your current Google Business Profile

• Actionable recommendations to improve your local search performance

• A 30-minute one-to-one strategy call with Ben Bradley to support the changes

This exclusive offer is available to Chamber members until 21 May, providing an opportunity to optimise your profile and increase your local search visibility.

Click here to access the free Google Business Profile audit.