JLR 's new online platform to offer customers more choice

Jaguar Land Rover has unveiled a revamped online platform - bringing together three ways customers can experience its vehicles.

The automotive giant 's new dedicated website includes an overhauled online buying process, as well as offering subscription and short-term rental options, under the overarching message of 'Own. Subscribe. Rent '.

Customers can configure their new vehicle, selecting engine, specification and options - across any Jaguar or Land Rover model - and proceed to purchase that vehicle entirely online, should they choose.

A selection of payment options are available - cash payment, Personal Contract Purchase or Hire Purchase.

Customers can also get a valuation on their existing vehicle for part exchange, make a finance application and put down a deposit in one online visit.

Upon completion of the purchase, customers can select to either have their new vehicle delivered to their home, or have a full, personal handover and overview of the vehicle 's technology and security features with an expert in a showroom.

For customers seeking a subscription alternative to ownership, 'Pivotal ' offers a, flexible ownership experience, with a single monthly payment covering rental, insurance, tax, servicing and repairs.

Rawdon Glover, managing director Jaguar Land Rover UK, said: “More luxury goods and experiences are consumed and shared in the digital space than ever before, and consumer expectations are high for both quality and convenience.

“We strive to stay at the forefront of the latest innovations through a rigorous digital transformation, and bringing the luxury of choice to our customers is a key part in that journey.

“We now have a market-leading online experience that delivers ultimate convenience and confidence in a tailored way for Jaguar and Land Rover customers. ”

Visit the new Jaguar and Land Rover website pages.