Keep telling your story: The value of a sustained PR campaign

Written by Simon Evans from SE Consulting Ltd

It was great to get Walsall- and Birmingham-based jobs agency Starting Point Recruitment Limited (SPR), one of my clients, some national exposure on BBC Newsnight last week - in the form of Aundray Gow.

Until then, Aundray, 22, from Willenhall, had never done any media. Newsnight is a fairly punchy entry point - and he smashed it.

He told how he spent more than three years job-hunting. Soul-destroying. But he never gave up. After over 100 applications, he recently landed a role at Foot Asylum.

The moral of the story is ... keep telling your story.

This applies as much to Aundray as it does to doing PR for a client like SPR.

Each month, the ONS publishes its Labour Force Survey.

Each month, the data tells an increasingly bleak tale of fewer jobs with more folks chasing them (Rachel Reeves? No comment).

Each month, coinciding with the ONS survey, I fire out a news release about how many lives SPR has transformed by getting them into work. Lives like Aundray's. Often these fall on deaf ears - until the likes of Newsnight come knocking.

So, for that reason, keep telling your story. Because if you don't, no one else will. Eventually, someone will hear it.

If you need public relations, comms, marketing, public affairs, political engagement, reputational / crisis management support, or a combo of some or all of these, get in touch with me.

PS. Aundray Gow. Remember the name. He's going places.