Marketing agency earns SnowDome contract
Independent, integrated marketing communications agency Leopard Co has been appointed the retained PR agency for the SnowDome, Tamworth – the UK’s first real snow indoor skiing and snowboarding venue.
The win follows a series of high-profile account additions in the hospitality and leisure space, including the Premium Country Pub Collection – part of the Mitchells & Butlers group.
As the SnowDome’s Consumer PR team, Leopard Co will lead communications across the calendar – from summer activations to the much-loved return of its flagship seasonal event, Santa’s Winter Wonderland.
The brief spans brand storytelling, media relations and building cultural relevance through earned-first ideas.
Rachel Roberts, co-founder and chief executive of Leopard Co. said: “The SnowDome is an icon – it’s a destination that people love and return to repeatedly.
“Pairing that with our work on premium, experience-driven hospitality brands like the Premium Country Pub Collection allows us to tap into both nostalgic and evolution of how people spend their leisure time.
“These wins reflect the real momentum we’re seeing in the sector.”
Isabelle Chadbourne, Co-Director at the SnowDome, said: “Leopard Co brings fresh energy, creativity, and a clear strategic mindset. We’re looking forward to partnering with them across a busy and exciting year of family-fun activity.”
The agency has also partnered with the Premium Country Pub Collection.
Through this collaboration, Leopard Co. will support a range of quintessential British pub experiences, helping each location showcase its unique charm while tapping into shifting consumer expectations around food, experience, and destination-led leisure.
Rebecca Lea, marketing manager of Premium Country Pub Collection said: “Leopard Co immediately understood the heart of our brand – not just what makes each pub unique, but what keeps guests coming back.
“Their mix of creative energy and strategic thinking made them the right fit as we evolve our approach to storytelling and engagement across the country.”
These latest appointments underscore Leopard Co’s position as the go-to agency for hospitality, leisure and lifestyle brands looking to drive relevance, reach and results – combining cultural insight with creative execution to deliver campaigns that truly cut through.
The agency’s newly released Hospitality & Leisure Insight Report 2025 explores key themes such as experience over convenience, the rise of seasonal storytelling, and why brand meaning matters more than ever.
