Marketing agency launches PR campaign to boost AI search recommendations
Birmingham-based marketing agency Digital Glue has launched a new PR service aimed at helping businesses secure visibility in both traditional media and emerging AI-driven search results.
With generative AI platforms like ChatGPT, Copilot and Google Gemini increasingly shaping purchasing decisions, Digital Glue’s campaigns are designed to position clients as credible, authoritative sources - a key factor in whether AI tools recommend a business or product.
Industry research shows that 90 per cent of generative AI recommendations are based on content from credible, established media.
Digital Glue’s approach blends targeted press outreach with influencer collaborations and product review campaigns, ensuring clients build the social proof and third-party validation that AI search platforms favour.
Anika Shah, Head of Communications at Digital Glue said: “The summer is your strategic window to shape your story and be ready to own the headlines this autumn.
“Our campaigns don’t just get coverage, they build the authority and visibility that ensure businesses are found, trusted, and chosen, both by customers and AI tools.”
Digital Glue’s PR campaigns include:
- Defining target audiences and their trusted media sources
- Crafting press-ready content for impactful launches
- Strategic influencer and product review partnerships
- Tailored campaign timelines to maximise autumn market opportunities
The agency has previously helped both established brands and high-growth startups achieve rapid visibility in new markets, secure national media coverage, and generate inbound leads within weeks.
