Marketing agency partners with AI search monitoring tool

Birmingham-based marketing agency mff marketing has announced a partnership with AI search monitoring tool OtterlyAI for 2026.

The collaboration will give mff marketing’s clients visibility into their rankings across AI-powered search platforms, including Google’s AI Mode, ChatGPT, and Perplexity, all of which are set to grow significantly in 2026.

As a partner, mff marketing will help shape innovative AI search features designed to enhance impact and maximise AI search optimisation potential for marketing teams.

Thomas Peham, CEO and co-founder of OtterlyAI, said: “We're thrilled to partner with mff marketing to help more brands show up in AI search results.

“Consumers have been using ChatGPT and Perplexity for a while, but most businesses are still figuring out how to be visible there.

“Agencies like mff marketing are bridging that gap, helping brands adapt to where their audiences are actually searching.”

OtterlyAI will provide mff marketing and their clients with detailed insights into AI search engine rankings, including ChatGPT and Perplexity.

Brands will also be able to track which competitors rank for specific prompts and which sources the AI uses to determine content ranking.

These insights will enable mff marketing’s clients to develop strategies to maintain and improve their visibility in AI-driven search results.

Michael Farr, founder of mff marketing, said: “Many businesses rely on search engine marketing as a key pillar of their marketing strategy. Over the last few years, we’ve seen traffic from Google threatened by changing search habits.

“OtterlyAI has been vital in helping us build our clients’ AI search strategies, and we look forward to continuing to work closely with them as their product evolves in 2026."