Member collaboration leads to successful rebrand

An office design company has undergone a successful transformation with the help of three fellow Chamber members.

X2 Workspaces has rebranded from its previous name, X2 Furniture, in a move which reflects a shift towards the design and fit-out service it now offers to clients.

While supplying office furniture remains a key part of the Sutton Coldfield firm 's offering, X2 says there is now a greater emphasis on the planning of workspaces.

And, to help tell the story of its rebrand, X2 enlisted the help of graphic design firm The Curry Design Studio, video production agency Ark Media and copywriting service Lexicomm - all members of the Sutton Coldfield Chamber of Commerce.

The team creatives worked together to develop a marketing strategy, brand, website and social media presence for X2 Workspaces, which counts Dignity Funerals, Prometheus, Millenium Point and automotive suppliers Faurecia among its clients.

Clive Poole, director at X2 Workspaces, said: “Over the years we have learnt that businesses want to work with a supplier who can offer concepts, design and fit-out services.

“We knew we needed to change our brand to reflect this. We now have a new brand that better reflects how we help clients along with a bank of video content and a social media presence, all held together with copy that really resonates with our market.

“It 's been great to work with a local team who understand us and our business. ”

From left - Grace Cunningham (Ark Media), Kate Curry (The Curry Design Studio), Rob Bennett and Clive Poole (both X2 Workspaces) and Judith Hutchinson (Ark Media)