New brand system empowers down syndrome policy group

Chamber member Tantamount has helped the newly-formed National Down Syndrome Policy Group deliver its new brand identity.

Tantamount created a full brand system for the group - supporting the visual design with online access to an interactive brand identity manual which containing downloadable assets.

As well as providing useful guidance on how to apply the brand identity, this centralised system provides trustees, volunteers and other stakeholders with direct access to all the necessary assets to maintain and develop the new brand.

Gwyneth Box, director at Tantamount, said: “We 're very used to working with Third Sector clients and understand that they have limited budgets available to spend on communicating their important messages, meaning they often feel they need to skimp on design.

“By providing a complete and intuitive brand system for the NDSPG, they will be able to create their own social media assets, press releases and other essential messaging in-house, though we do look forward to working with them on more complex design needs. ”

The brand uses a bright modern palette and a no-nonsense sans serif font.

The symbol was inspired by the chromosome 21, synthesised into three rounded elements with different colours, shapes and sizes.

This is to represent the importance of diversity and inclusion.

Peter Brackett, chair of trustees and spokesperson for the NDSPG, said: “We 're delighted with this eye-catching brand that was created just in time for the launch of the Down Syndrome Bill by former cabinet minister Dr Liam Fox MP.

“Tantamount have provided a clear, easy-to-use visual identity for the Group that we 're confident will be a strong and unifying element of future campaigns and initiatives by NDSPG. ”