New culinary support centre boosts Flexeserve customer service ahead of major trade fair

Hot-holding unit manufacturers Flexeserve have bolstered their headquarters in Leicestershire with a new Culinary Support Centre and showroom.

The development comes as the hot-holding and hot food-to-go experts are exhibiting at major trade fair EuropeShop in Dusseldorf this week.

The new Culinary Support Centre has been designed with meticulous detail to ensure new and longstanding customers can enjoy a fully immersive experience at Flexeserve.

The centre contains impressive studio-style features for online culinary meetings, technical training calls with suppliers and remote food demonstrations.

Meanwhile, the hot-holding experts’ dedicated food testing area has also been redeveloped to be more flexible in nature.

The space can now be manipulated more freely for all manner of tests and reporting, ideal when working towards the creation of new and enhanced innovations.

“We have a completely unique approach to serving our customers, and their customers too,” said Warwick Wakefield, director of Customer Experience.

“Our Flexeserve Solution specialists were able to drive results across the UK, which were then successfully replicated in the U.S. with a Culinary Support Center of their own. Now is the ideal time to enhance our facility for the UK and Rest of World even further.

“As part of the Centre, our Culinary team now benefits from high-spec camera and audio technology, as well as state-of-the-art kitchen equipment.

“Featuring every implement needed to create and experiment with any kind of cuisine, customers can see their exact vision come to life as part of Flexeserve Solution.”

Flexeserve say EuroShop – widely considered the world’s biggest retail event - is an essential part of the firm’s event presence in 2026.

“Inspiration is a significant part of our values,” added Warwick Wakefield. “We’ll be using our stand to offer hot-holding masterclasses, dedicated showcases for a range of cuisines, Solution and Connect demonstration areas, and so much more.”

“Whether it be via our new Culinary Support Centre or at our stand at EuroShop, we want everyone to be inspired when they see the power that Flexeserve unlocks for all food-to-go programmes,” global CEO Jamie Joyce said.

Flexeserve can also be found in Hall 13, C90 at EuroShop 2026.