21 Jul 2023

Publisher makes fourth acquisition with BDO support

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BDO LLP has advised on the acquisition of Lyonsdown Limited, a privately-owned speciality digital media production company.

The Midlands Corporate Finance team acted as M&A adviser to longstanding Wolverhampton-based client, Claverley Group Limited (CGL), which has acquired Lyonsdown for an undisclosed sum.

This is the second M&A opportunity BDO has sourced and introduced to CGL within the last 18 months and the fourth acquisition the team has assisted them on overall. The BDO team was led by Alper Dervish. BDO also provided tax advice on the transaction, led by Kuljit Singh.

The deal is the fifth made by CGL since 2018 and follows on from the acquisitions of HPCi Media, a leading B2B publisher, specialising in cosmetics, beauty and health media, as well as children 's magazine publisher, Kennedy Publishing, and creative design and print management business, Cubiquity, which BDO also advised on.

Alper Dervish (pictured), mergers and acquisitions at BDO in the Midlands, said: “Claverley is a long standing client of BDO 's, with a strong foundation in traditional media within the Midlands. In more recent years, the group has successfully diversified into digital media and content production and this latest acquisition demonstrates that drive and ambition.

“Once again, we 've been able to support Claverley in executing its corporate development agenda through the early identification of a complementary business for the group. Through our continued network of advisors and intermediaries, and eyes on the market, we were able to highlight Lyonsdown as a potential good fit. ”

The London-based company provides high level media - both content for republication and video services - for a client base including Amazon and Bloomberg, amongst others.

Lyonsdown was formed in 2006 and provides video content, articles and platforms, lead generation services and hosting digital events, gaining national recognition within a competitive marketplace.

Phil Inman, CEO, Claverley Group, said: “We are delighted to have concluded the acquisition of Lyonsdown. The business has grown rapidly over recent years and we look forward to working with the current team to support further growth and development.

He added: “BDO has successfully introduced us to another deal opportunity through its M&A deal origination team. The acquisition of Lyonsdown Limited (trading across several different media titles), provides a further expansion of our specialist content and media brands and will continues to support our wider diversification within our overall group. ”

The shareholders of Lyonsdown were supported by financial advisors, The Business Board UK.

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