QR pilot encourages Mondelez customers to 'snack right '

Mondel?z International - the owner of Cadbury - has launched a new pilot to provide customers with information on sustainability and snacking initiatives via a QR code.

By scanning the QR code on the outer packaging, consumers can access a new online platform 'SnackingRight ' which provides information about the company 's global Snacking Made Right programmes, including its cocoa sourcing programme Cocoa Life, tips on mindful snacking and recycling information.

The QR code will be piloted as part of the company 's on pack summer promotion with Merlin Entertainments across a range of Cadbury, Oreo and Barny products, with the Snacking Right platform continuing to include further brands, products and geographies in the future.

The platform also features the Recycle Now locator from WRAP - to help find out what packaging materials are collected and recycled at nearby locations.

This feature aims to increase consumer knowledge and drive behaviour change so that more packaging can be taken to the sites that manage recycling, rather than finishing its life in the environment.

This pilot is a global first for Mondel?z International and is being trialled in the UK as part of its 'Pack Light and Right ' sustainability packaging strategy.

Sandra Toivo, senior brand manager for Cadbury multipacks, said: “We know living a more sustainable and healthier lifestyle is important to our consumers but sometimes they do not feel they have the right information about the products they choose to do so.

“Through the SnackingRight platform we are testing new digital solutions to meet this consumer need.

“I 'm looking forward to seeing the results of the pilot and hope that by working with WRAP and their Recycle Now locator we engage more consumers in recycling initiatives now and help form habits for the future. ”