Real estate giants help attract thousands back to UK destinations

Real estate advisor Avison Young helped clients across the UK to attract more than 125,000 people back to their destinations this summer.

Demonstrating strong demand from communities to return to events post-pandemic, the results are more than four times that of Avison Young 's last summer programme in 2019, which achieved 30,000 attendees across the same period.

Briefed to inject life and safely welcome people back into town centres, shopping centres and mixed-use developments, the results represent a renewed focus on engagement and communications, coupled with the property sector 's strong desire for events.

Avison Young 's Engage team delivered a range of events and installations for clients with retail, office and high street assets, in areas including the West Midlands, Portsmouth and Manchester.

Initiatives spanned installing temporary urban parks, competitive socialising event series, charity driven arts and culture programmes and strategic multi-channel recovery campaigns for local authorities.

Highlights included a three-month pop-up 'urban park ' at Birmingham 's Brindleyplace to enable office workers and visitors to enjoy more open, green space.

Lydia Ellis, head of Engage at Avison Young, said: “People are the lifeblood of places, and it has been very important to our clients to find ways to encourage people back both responsibly and sensitively following the pandemic.

“Audiences want to get out and experience their communities, but they need to be informed and more fully understand the experience they are coming to.

“Building on a successful summer, we are continuing to develop strategies for clients over the Christmas period as well as for 2022 and beyond. ”

Pictured:: A pop-up urban park was created at Birmingham 's Brindleyplace