Report highlights major gaps in lead generation for manufacturing businesses
A new report reveals significant opportunities for engineering and manufacturing businesses to improve their online performance.
The UK Engineering and Manufacturing Website Report – produced by Birmingham-based ALT Agency - analyses a sample of 50 UK-based websites across the sector, highlighting common issues that could be preventing businesses from converting visitors into enquiries and maximising digital opportunities.
While many manufacturers continue to invest heavily in innovation, technology and operational excellence, the report suggests that on-site experiences are not always keeping up.
Challenges including complex navigation, slow-loading pages, unclear messaging, lack of trust signals, poor user journeys, and general or vague calls-to-action can make it harder for potential customers to find information and engage with businesses online.
The report explores how a website has evolved beyond being a simple online brochure and is now often the first interaction potential customers have with a business.
Craig Murphy (pictured), managing director at ALT Agency, said: “Manufacturers invest heavily in their products, services and customer relationships, but in many cases their websites simply aren’t working hard enough for them.
“A website should support growth, progress opportunities and create confidence in a brand from the first interaction.
“We created this report to give businesses practical insight into where improvements can be made and to highlight opportunities that can have a real impact.”
The report also outlines areas where manufacturers can strengthen their digital presence, improve customer journeys and create stronger foundations for long-term growth.
