Sales expert joins Flexeserve's US team

A new vice-president of sales has been appointed to the US arm of hot-holding experts Flexeserve.

Michael Torrescano joins Flexeserve Inc. to directly help customers sell more and waste less and to support the manufacturer's network of approved partners, authorised dealers and distributors.

Michael arrives with extensive operator experience, followed by 12 years in foodservice equipment sales.

He has worked across the entire spectrum of foodservice, from food distribution and culinary, to commercial kitchen equipment and operations.

Michael (pictured) said: “I'm thrilled to be part of the Flexeserve team and put this amazing technology in the hands of American customers.

“I fully understand the magnitude of what this technology and the Flexeserve Solution can do for retailers and operators, both front and back-of-house.”

Prior to joining Flexeserve, the highly respected sales executive progressed quickly at Rational, world leader in commercial kitchen equipment and frequent partners with Flexeserve, both in customer kitchens and at exhibitions.

At Rational, Michael was awarded Newcomer of the Year, Salesperson of the Year, and was the Global Club of Champions Winner.

Michael added: “As a salesperson, I'm acutely driven to succeed but, for me, it's not just about numbers. For me to be successful, that requires my customers to succeed.

“Equipping them with the best equipment in the foodservice industry is what makes that happen. I've been privileged to work for market leaders in foodservice equipment and that's definitely true with Flexeserve as my new home.”

Michael joins a Flexeserve Inc team that is establishing the company's US headquarters in Southlake, Texas.

Dave Hinton, President of Flexeserve Inc, said: “I'm delighted to have Michael on board - his operator and manufacturer-side experience make him exactly who we need to support our customers, approved rep partners, authorised dealers and distributors.

“Flexeserve has generated a lot of heat across the market - through our online presence, exhibiting at major events and word of mouth spreading the unrivalled benefits we deliver.

“The number of operators becoming excited by our technology is phenomenal, and I know Michael will translate this into sales - expediting the process so operators can start selling more, wasting less and gaining a competitive edge within their markets.”