Solihull Moors launches Period Poverty campaign
The Solihull Moors Foundation have announced the launch of their Period Poverty campaign in association with Lil-Lets UK and WISE.
On the back of the recent International Women 's Day celebrations, the Foundation have teamed up with both Solihull-based companies to tackle the cost of living and to provide local women with essential sanitary care.
Ahead of Moors ' game with Torquay United, Moors felt it was the perfect time to offer those attending the match, access to free sanitary products.
“We are delighted to be launching this campaign and raising awareness around periods and the stigma it can cause, ” said, Becci Fox, CEO of the Solihull Moors Foundation.
“We want teenagers to feel comfortable in talking about periods but also have the support they need and to feel dignified and not embarrassed. Over the coming weeks, we will be working closely with other partner organisations to offer a series of talks and support for both girls and women.
“We are keen that this will bring people together to become confident and share experiences and celebrate womanhood. We are really grateful to Wise, Lil-Lets and Green Solihull who will be supporting and working closely with us for the duration of the project ”.
Lil-Lets are an internationally recognised brand, but they are also wholly focused on supporting those on their doorstep and working to improve the lives of those women in the Solihull area.
As explained by Hayley Bauristhene, the Marketing lead at Lil-Lets, the brand is all about educating young women about an often-taboo subject and Moors have provided the ideal platform for them to do this.
“Lil-Lets partners with women through all their life stages, ” said Hayley.
“We are on a mission to empower everyone who menstruates to confidently make the choices that work for them and their menstrual wellbeing, especially if it can encourage girls to stay active in sport during their period.
“We want to open up the conversation and breakdown the stigma and shame surrounding menstruation, by raising awareness through education and providing access to sanitary products. ”
Supporters will be able to receive the goods thanks not only to the generosity of Lil-Lets but also to that of WISE.
The Solihull based business are an award-winning technology firm that specialises in the self-employment industry, helping companies by offering an all-in-one tool to aid their workforce.
WISE, who grace the front of the first team women 's shirts this season and are the men 's official sleeve sponsor, are backing this campaign by funding the products so that fans can pick them up from the ground, completely free.
“As the main sponsors of Solihull Moors' Women's Team, this was a great opportunity for Wise to support our local community by tackling gender equality issues that women constantly face, ” said Hannah Jarred, head of People & Culture.
“To encourage more women to feel comfortable discussing this taboo topic, Wise, with the help of Lil-Lets, is providing free sanitary products to the Moors' female players, the general public, and also the families who depend on the Moors Foundation."
A further stage of the campaign will see the women 's side switch the colour of their away shorts from white to black. The move highlights Moors ' continued desire to ensure football is accessible to all and the notion of inclusivity embraced by all at the club.
It comes in the hope that it will help normalise the subject of menstruation and dispel any stigma attached surrounding the discussion around periods.
Pictured: Solihull Moors FC Women's team