Stationary brand wins innovation award

The UK stationery brand Pigeon have won a Louie award in San Francisco, organised by the US Greeting Card Association.

 A total of 1,229 products were entered this year, across 57 categories, and Pigeon took home the award for Paper Engineering & Innovation.

The judges reportedly loved the concept, and gave the following quotes:

‘An outstanding concept and fun for both the sender and recipient’.

‘Genius. Beautifully designed and artfully executed. I would buy this in a heartbeat’

The Louie Awards are a symbol of excellence in the greeting card industry and are highly coveted by publishers and designers alike.

Pigeon is a unique little pack of folding letters, where the letter folds into its own envelope using a very neat origami fold, and is then sealed with a stamp.

John Morse-Brown (pictured), chief operating officer at Pigeon, said: “We came up with the idea after getting heartily sick of Facebook etc, and wanted to find a nicer, more personal way of keeping in touch with friends - you can read all it about here. There’s also a little video of it in action here.

“They are all printed locally to us in the UK, with vegetable-based inks, on FSC paper, and folded by hand. Pigeon strives to be carbon-negative and we do our utmost to keep all plastics out of our supply chain.”

Pigeon is now in just over 400 shops worldwide, mostly in the UK and the USA, including in some very prestigious stores like the V&A and the Royal Academy in London, and in a range of US museum and art gallery shops like the Cleveland Art Museum, Boston Fine Art Museum and the National Gallery of Canada.

Find out more information on Pigeon’s website.