Supercharged’ expertise to help firms plan, create and launch content

Businesses looking to unlock the power of video and generate revenue are being urged to examine their strategy with experts.

Nexus Creative claim that for a video to hit home and build an audience, a “clever strategy” to craft engaging content is needed.

The Worcester-based digital marketing agency say they launch the Clever Content Channel from to help businesses plan, create, launch and promote content. 

Nigel Harte (pictured), managing director at Nexus Creative, says: “We've taken our video production expertise and supercharged it with in-depth knowledge of YouTube, Instagram, TikTok and LinkedIn algorithms.

“We've delved into the science of what makes video content tick, listened to our clients' needs, and analysed audience preferences and developed a solution that will deliver.

“The majority of video content created by and for small to medium businesses create a very low ROI. There is little strategy beyond which output channels the content will go out on and that is where we come in.

“The content channel's strategy is twofold. Through the content that the Nexus team publish, it will be a space to develop a better understanding of marketing and results-driven content creation. At the same time, it will be a platform for clients to showcase their services and products.  

“The team will share marketing insights and knowledge to help improve a company's overall marketing strategy and provide practical tips and tricks on planning content. 

“We are not just pumping out content, we want our audience to understand the whole process, so we will be recording behind-the-scenes footage so our subscribers can follow our journey - warts and all.

“We will have zero followers and subscribers when we launch the YouTube channel, but that is the point. Audiences will be invested in our journey. We’ve called this our ‘Journey from X to Y’, which I admit is a little bit cryptic but is part of our own strategy. You’ll have to tune in to understand why.”  

For more information on Nexus Creative visit www.nexuscl.com or call 01905 821919. To subscribe to The Clever Content Channel, visit www.youtube.com/@TheCleverContentChannel