Travelbag announced as headline sponsor of Solihull Food Festival 2025

Travelbag, the tailor-made holiday specialist, has been officially announced as the headline sponsor for the highly anticipated Solihull Food Festival 2025.

Organised by Solihull Business Improvement District (BID) and taking place from Friday 17 to Sunday 19 October, this year’s festival promises to be bigger and better than ever, celebrating global flavours, Michelin-starred chefs Glynn Purnell and Aktar Islam and family-friendly fun in the heart of Solihull town centre.

Travelbag’s sponsorship marks an exciting partnership, aligning the brand’s passion for worldwide travel with the festival’s celebration of international cuisine and culture.

Festival visitors can expect a taste of the world through almost 100 continental food and drink stalls, live chef Q&As, themed entertainment, and a large presence from Travelbag – who have a shop on Drury Lane in Mell Square – alongside the Singapore Tourist Board.

“We are thrilled to bring the community together once again for this year’s Food Festival,” said Melanie Palmer, chief executive of Solihull BID.

“Food has a special way of uniting people, and our event is all about celebrating talented chefs, diverse flavours, and family friendly activities. This year we are delighted to welcome Travelbag as our headline sponsor, representing the ultimate in tailor-made travel. Make a date for the festival you won’t want to miss!”

The Solihull Food Festival continues to draw tens of thousands of visitors from across the Midlands and beyond, making it one of the region’s most vibrant free events.

Michelle Amor, head of Marketing at Travelbag, added: “We’re absolutely delighted to be headline sponsor of this year’s Solihull Food Festival.

“Having been involved with the event for several years, it’s a real privilege to step up our involvement and celebrate alongside the community. We’re looking forward to meeting local people, sharing in the fantastic atmosphere, and talking about the many holiday opportunities we can help them discover.”

For updates and more information, visit the Solihull BID website.