University research centre to host King’s Award for Enterprise masterclass

The Centre for Research in Ethnic Minority Entrepreneurship (CREME) at Aston University is to host a special masterclass to encourage and support companies to apply for a business award. 

The King’s Awards for Enterprise are for outstanding achievement by UK businesses in the categories of innovation, international trade, sustainable development and promoting opportunity through social mobility. 

The event, How to be a winner, will be held on Friday 10 May 2024 from 3pm - 5pm BST at Aston University’s headquarters in John Cadbury House in Birmingham.

CREME, in collaboration with the West Midlands Lieutenancy, is hosting this masterclass to guide businesses through the application process and share insights from previous award winners. Applications for the 2025 King’s Award for Enterprise open in May 2024.

Organisations who receive a King’s Award are presented with the award at their company by one of The King’s representatives, a Lord-Lieutenant, are invited to a Royal reception, able to fly The King’s Awards flag at their main office, use the emblem on their marketing materials and are given a Grant of Appointment (an official certificate) and a commemorative crystal trophy. The awards are valid for 5 years.

The masterclass will feature a presentation by the West Midlands Deputy Lieutenants’ John Wood and Tom Westley, who will provide a detailed overview of the application process. Additionally, attendees will have the opportunity to hear firsthand from past winners about their journey to success and the tangible benefits derived from winning a King's Award for Enterprise.

Professor Monder Ram OBE DL, director of CREME, said: “The King's Award for Enterprise is without a doubt the most prestigious accolade that any UK company can receive. The boost to your business, particularly internationally, and to company morale is immense.

“I encourage West Midlands-based businesses to join us for this insightful event which will be an excellent opportunity to learn from industry experts and gain valuable knowledge on how to position your business for success.”

The masterclass is free to attend and interested parties can register their interest here.

Eligibility for the categories can be checked here.

Pictured (L-R): Julian Morgan, Tom Westley DL, Professor Monder Ram and John Wood DL