Why a full fibre connection matters to Jewellery Quarter
Written by Power Fibre
The Jewellery Quarter is one of Birmingham’s most iconic business districts, creative, independent, full of character, and home to everything from heritage workshops and studios to modern professional services and fast-growing agencies.
And here’s the big news:
Full fibre business broadband is now available in the Jewellery Quarter, including at addresses that have previously been told “no”.
For years, too many local businesses have been stuck battling slow, unreliable internet because older infrastructure simply didn’t support a proper upgrade.
That’s changed. A new full fibre spine is now in place across the area, which means businesses in the Jewellery Quarter can now access faster, more stable connections that weren’t realistically on the table before.
This is a massive step forward for the area, because once your connection is solid, everything else gets easier: cloud systems, card terminals, backups, video calls, remote work, VoIP phone systems, and day-to-day admin.
So if you’re in the Jewellery Quarter and you’ve been dealing with dropouts, slow uploads, or constant “can you hear me?” moments on Teams, it’s time to take another look, full fibre is now here.
Why this matters so much for Jewellery Quarter businesses?
A lot of people think broadband is just a utility cost. But in reality, internet problems don’t just waste time, they break momentum.
We hear the same frustrations again and again:
- Teams and Zoom calls cutting out mid-conversation
- Cloud apps lagging (Xero, CRMs, booking systems, shared drives)
- File uploads crawling (media, design, photography, CAD)
- Staff tethering to phones to get through the day
- Customers noticing card payment delays
- Owners spending hours chasing providers instead of running the business
Full fibre isn’t just about speed, it’s about stability. And in business, stability is the difference between operating smoothly and constantly firefighting.
What’s changed in the Jewellery Quarter?
The simplest way to put it is this:
The area now has the fibre infrastructure to support full fibre connections properly.
Previously, many businesses were effectively boxed in by older connectivity options, either copper-based services or partial upgrades that still relied on copper for the final stretch.
Now, with a fibre spine in place across the Jewellery Quarter, the conversation shifts from:
“It’s not possible here”
to
“Let’s get your premises connected and upgraded.”
Why businesses were told “no” in the past
If you’ve been told “not available” before, it wasn’t necessarily because someone didn’t look hard enough.
In many cases, it was simply because the infrastructure wasn’t there yet, especially in an area with a unique mix of older buildings, converted units and multi-tenant sites.
That’s why so many Jewellery Quarter businesses ended up stuck with:
- copper-based services that struggle with stability
- connections that look “okay” on downloads but fall apart on uploads
- unreliable performance for cloud systems, VoIP and video calls
The important takeaway is simple:
The situation in the Jewellery Quarter has moved on, and full fibre is now available across the area.
What “full fibre” actually means (and what you should aim for)
1 FTTP (full fibre to the premises)
For most Jewellery Quarter SMEs, FTTP is the sweet spot:
- Fibre into the premises
- Fast, stable performance for cloud apps, VoIP, Teams/Zoom, backups and uploads
- Monumental step up in reliability compared to copper-based services
2 Leased line (dedicated fibre)
A leased line is the premium option:
- Dedicated circuit for your organisation
- Stronger SLAs and fault response
- Ideal if downtime is genuinely not an option, or you have heavy upload demands
The key is choosing what fits how you work day-to-day, not automatically buying the biggest thing.
What to do next if you’re based in the Jewellery Quarter
If you’re in the Jewellery Quarter and you want full fibre, the easiest route is simple: reach out to us and we’ll handle the whole process end to end.
We’re Birmingham-based and love to meet our customers face to face on their site to give you real peace of mind, we understand you've likely been promised the world in the past.
Here’s how it works:
1 Speak to us (quick chat or face to face)
Tell us your address and how you use your connection day-to-day (Teams/VoIP, cloud apps, number of staff, large uploads, etc.). We’ll explain the best option and give you clear next steps.
2 We book a site survey
We arrange a survey to plan the route properly, how the fibre will get into the building, where the entry point should be, and what access is needed (comms room, riser cupboards, landlord/building manager if applicable).
3 Fibre line installation
Once the route is agreed, the fibre is installed into your premises. We manage the process and keep you updated so it doesn’t turn into weeks of chasing.
4 Router setup by our team
When the line is in, one of our team comes down to install and configure the router, get everything live, and make sure you’re running smoothly.
If you’ve previously been told “not available”, don’t waste time going back and forth with multiple providers, we’ll take ownership of it and get you connected.
More than broadband: phones and utilities too
This update is mainly about business broadband in the Jewellery Quarter (because the connection is the foundation), but many businesses prefer one point of contact for wider essentials.
Alongside full fibre broadband, Power Fibre can also support:
- Business phones (VoIP)
- Business utilities suppor
Want to upgrade your Jewellery Quarter business to full fibre?
If you’re in the Jewellery Quarter and you’ve been told full fibre isn’t available in the past, now is the time to revisit it.
Send your business name and address and we’ll confirm the next steps and timescales.