05 Feb 2021

Why you should seriously consider social media training

Approximately 51 million people will be using social media by 2025 in the UK…are you leveraging that for your business? How can you leverage that for your business?

We think the answer lies in making sure your staff are ready and your business has social media as part of its marketing strategy for the coming days, weeks, months, and years. Nothing could be more focused in these times of lockdowns and tiers!

Social media should have its own strategy within any business, whether it is to stay away from it or spend a massive budget ensuring that you are all over every channel. This is where the problem comes in; trying to strategise when you may not be sure where and when you need to be in this realm.

One answer is to engage with an agency, but what if your budget doesn't stretch to that.

TRAIN! Not the passenger type but the learning type.

There are a number of reasons why this makes sense in these current times…

Staff development

Maybe you are working towards an ‘Investor In People' status or pride yourself on the manner in which you help to develop your staff. Either way training them in social media means that you can harness their existing skills with newly found Social Media marketing skills.

Staff morale

In these uncertain times, what can be a better indicator of how much you value your staff than resourcing some training for them, showing them that you value them and want them to be a part of things going forward.


Most training of this sort can take place online over Zoom or MS Teams. You don't need to fork out for expensive nights away in hotels.


If you train your internal teams, moving forward, you will have complete control over your social media channels. There is nothing better than motivated, loyal staff, who know the culture and values of your brand representing you in the online environment.

Engaging mindset

Rather than just throwing things at your customers and expecting things to stick, trained social media managers will engage with the target audience and listen to what they have to say. This could provide invaluable feedback about any products and services, ultimately helping to shape the future of the business.

Ongoing support

Any decent training providers will not just take you through the theories and best practices, but they will also help you in the long run. They will be there to answer questions and engage with you. Show you how to get the most of your social channels. At Astute, in all that we do, our first aim is gain an understanding of your business and what is important to you. This ensures a truly targeted training session maximising your chances of success.

Social media training online

In these current challenging times is it also worth noting those facilitators that can provide online training sessions so that you do not have to worry about social distancing in a training room. If you can do it from the comfort of your own home, even better!

So what can you do now?

Review what you have now! This means looking at what you are doing on social and what resource you have. Who in the team shows an interest in social media, who keeps pestering you that you should be on it?

Look at doing a social media audit and understand where you are. You then need to put someone in the driving seat. Talk with them about where they feel their strengths are in terms of social media. That way you can identify weaknesses and where training will be helpful. For example:

  • Do they know how to write an outline social media strategy?
  • Do they know how to compose a content calendar?
  • Do they know what KPIs to set?
  • Do they know how to make sure all of the above is inline with business goals?

If you need help with this then Astute Media can also help there, simply talking it through with others can often help to make things clearer! When you have identified what your staff need, check out the training courses available at Astute Media and discover how we can help you to help yourself.

Astute Media

We love the challenge. We adore the process. Above all, we care about business and your business success. Since the Millennium we've worked with a broad range of clients, from local enterprises to international corporations. We have consistently exceeded expectations, bringing results through our individual brand of expertise.

Now we are funnelling that knowledge and that expertise into a course designed to help businesses help themselves. To find out more click here.

Or contact Bob Mountford bob.mountford@astutemedia.com 07551 976490