Innovation for Growth: Innovating Tradition
How Storytelling and Innovation Transform Heritage into Future Growth AI 

Part of the Business Growth Studio

Innovation isn’t just about tech, gadgets or groundbreaking inventions - it’s about improving what you do every day. For many businesses, the most powerful innovations come from reimagining the traditions, values and stories that already make them special. It’s about taking what you’ve built over years, sometimes generations, and finding new ways to make it resonate in a changing world. Whether that’s refreshing your brand story, refining your processes, or simply looking at your business through a new lens, innovation can start with the smallest of shifts.

This dynamic session, forming part of the Greater Birmingham Chambers of Commerce’s Business Growth Studio’s Innovation for Growth pillar, brings together business leaders who’ve lived this journey first-hand. You’ll hear how they’ve modernised heritage brands, embraced new tools and ideas, and reshaped their identity without losing the essence of who they are. It’s a chance to learn how tradition and forward-thinking can work side by side - not in competition, but in partnership - to fuel long-term, sustainable growth.

If you’re looking for practical ideas, real examples and a burst of motivation to move your business forward, this event is for you. Whether you’re at the beginning of your innovation journey or ready for your next step, you’ll leave with insights you can put into action straight away.

Why Join Us?

• Discover how heritage and innovation can work together
• Learn how to communicate your story in ways that captivate modern audiences
• Hear how SMEs can access support, funding and future opportunities
• Walk away with ideas you can act on immediately
• Connect with like-minded business owners who are ready to grow

Agenda

• 08:30am Registration & Refreshments

• 09:00am Welcome from the Chamber

• 09:10am Panel Discussion

• 09:40am Audience Q&A

• 09:45am Networking

• 10:00am Event Close

Venue:

To be announced!

Why this matters!

This Business at Breakfast event is part of the Business Growth Studio, a new GBCC programme designed to equip Greater Birmingham SMEs with the essential tools, knowledge, and connections to grow confidently in today’s economy. Through digital resources, expert insights, practical workshops, peer support, learning & sharing, and networking opportunities, the Business Growth Studio supports SMEs through the different stages of their journey. Want to take your knowledge to the next level? Join the Business Growth Studio Conference on 1 October - free for members!