Eid Business Event:  Resilience and Creating a Brand

Yousif Aslam

Co-Founder and Managing Director, Heavenly Desserts

Yousif Aslam is the co-founder and Managing Director of Heavenly Desserts, one of the UK’s leading premium dessert brands with an expanding international footprint. Over the past 18 years, he has helped scale the business from a single store into a globally recognised franchise with over 60 locations across the UK, Canada, Pakistan and soon in India, and Germany. Known for balancing strategic leadership with operational discipline, Yousif has played a pivotal role in building the systems, culture, and growth model that underpin the brand’s success.

In parallel, Yousif leads YSF Advisory - a specialist consultancy supporting brands/businesses at critical inflection points. Drawing on deep firsthand experience, YSF helps founders professionalise their operations, design scalable infrastructure, and build resilient, values-driven brands.

Saima Duhare

It's Halal

Saima Duhare launched Halal Fresh with a bold mission: to bring healthy, nutritious halal meal kits to her community. But just two months in, she was legally pursued by HelloFresh, leading to a 2.5-year legal battle that she ultimately lost on paper.

What she didn’t lose was her spirit, her purpose, or her drive to make a lasting impact. From that experience, It’s Halal was born—a platform dedicated to clean, tayyab eating, rooted in Islamic principles and community care. In response to rising rates of cardiovascular disease and diabetes in the Muslim community, she has also launched a dedicated Diabetes-Friendly Meal Kit, helping individuals eat consciously while still enjoying delicious, halal food. Her mission is simple but powerful: With a background in food banks since 2009, Saima continues to inspire change, challenging fast food norms and helping her community rediscover the joy and dignity of healthy cooking.

Allia Khan

Mansion 28

Allia Khan is a dynamic legal professional and entrepreneur with a proven track record of leadership in the in-house legal sector. As the Head of Legal at a thriving organisation, she combines strategic insight, practical solutions, and a deep commitment to fostering excellence in the workplace. Known for her ability to navigate complex challenges, Allia ensures her teams and clients achieve success with integrity and efficiency.

Beyond her legal expertise, Allia is the founder of Mansion 28, a luxury fashion brand that redefines boldness and elegance through its striking collections. With Mansion 28, Allia is empowering women to make an impact, blending timeless designs with modern confidence. Allia is also a Krav Maga instructor and loves motorsport being a lead member of Woman in Wheels - the first all ladies luxury car club in the UK.

Passionate about creating spaces for growth and meaningful conversations, Allia frequently speaks on topics such as mental health, work-life balance, and leadership, inspiring others to embrace authenticity and resilience in high-performance environments.

Her entrepreneurial spirit, coupled with her dedication to empowering others, defines her as a thought leader in both the legal and creative industries.