From Idea to Income: Turning Great Ideas into Growth

Neil Betts

Founder, Go North

Neil Betts: Award Winning Business Builder, Expert Empires Speaker, Supporting entrepreneurs and business owners to innovate, simplify, and scale with clarity and confidence.

I'm Neil Betts — The Business Builder.

For over 30 years I've been building things. It started on the shop floor as a craft apprentice at the Central Electricity Generating Board, moved through senior engineering roles across the UK, and eventually took me to the boardroom of global organizations in the UK and Australia.

In 2012 I co-founded Go True North in Australia. In 2024 I brought it home to Cannock Chase — and built it from the ground up with no funding, no agency, and no permission. Just the methodology.

Two years later: a global consultancy, 114k YouTube subscribers, 2 million views, and three proven frameworks that help real businesses grow.

Here's who I work with:

Founders & Start-ups: You've got an idea. You don't know where to start. You don't want to waste money finding out the hard way. The Founders Framework — built on Vision to Venture — takes you from idea to first paying customer using lean startup methodology. No fluff. No wasted spend. Just proof that your idea works.

Stuck SMEs: You've got traction but you're drowning in chaos. No systems. No CRM. Everything in your head. The Business MOT diagnoses what's broken and fixes it — using GoHighLevel, lean process design, and smart automation. You get your business back. And your time.

Ambitious Business Owners: You're established. You're doing okay. But okay isn't where you want to be. The Business Compass uses Hoshin Kanri strategic planning to give you a clear direction, an aligned team, and a 90-day roadmap that actually gets executed.

Here's what makes this different:

Most consultants have a framework. I've got three — and they cover the entire business lifecycle. From napkin idea to strategic growth. All underpinned by lean thinking, technology integration, and 30 years of real-world experience from the shop floor to the boardroom.

I'm not just teaching this. I built Go True North using exactly these methods. The YouTube channel, the community, the consultancy — all of it was built lean, built smart, and built without anyone else's money.

That's not a backstory. That's the proof the methodology works.

Based in Cannock Chase. VP, Cannock Chase Chamber of Commerce. Business mentor, Walsall Academy. Awards judge. Founder, The Chase Business Builders community.

If you're ready to build something that actually works — let's talk.