How relationships and cultural insight drive global success
This Global Brunch event will be an insightful and interactive session exploring how building the right connections and understanding local culture are the true keys to international growth.
In global trade, success depends as much on who you know as what you know. While data and research are essential, it is trusted connections and people with deep local knowledge who will be able to help you navigate complexity and minimise risk.
This session brings together a panel of experts to share insights on how to build meaningful global connections and use cultural understanding as a strategic advantage. Whether you’re already exporting or exploring international markets for the first time, this session will help you connect, learn and grow.
What we'll cover:
- Understand which products/services will thrive in specific markets
- How to translate your brand message effectively
- Understand how relationships and cultural awareness is vital for entry and expansion
Why attend:
- Learn how relationships open doors and drive global opportunities
- Understand how culture shapes trust, communication and decision-making
- Discover how local knowledge helps you avoid costly mistakes in new markets
Join us for this lively and interactive session - a strictly no PowerPoint zone, packed with storytelling, expert insights and curious conversations.
Priority will be given to members
Speakers
Agenda
9:30am – Arrival and Refreshments
9:45am – Panel Discussion + Q&A
11:00am – Networking and Meet the Experts
11:30am – Event Close
9:45am – Panel Discussion + Q&A
11:00am – Networking and Meet the Experts
11:30am – Event Close
Venue
📍The Birmingham Conference & Events Centre, Hill Street, Birmingham, B5 4EW
