Frequently Asked Questions
Event details
When and where will the Awards evening take place?
Thursday 14 May 2026 at The ICC.
What time will the Awards evening take place?
The awards evening will begin with a drinks reception at 5.45pm and will finish at approximately 11pm.
Tickets & Bookings
When is the deadline to purchase tickets?
Tuesday 21 April at 23:59.
Do I need a physical ticket?
No, we do not send or post physical tickets. A confirmation email will be sent with an e-ticket around one week before the Awards.
Do I need to bring confirmation on the day?
Please show your e-ticket on the day. If you have booked multiple places or a corporate table, the e-ticket will need to be forwarded onto your guests also.
I am the lead booker for my company. Will details be sent to all my guests?
No, as the lead booker, once you have been sent your final confirmation email including your e-ticket, you will need to forward this onto any guests attending.
Can I edit my booking details?
Yes, you can manage your account and edit names and dietary requirements. This also applies if you are the lead booker for your guests. If you want to book tickets and do not know the names or dietaries of your guests this can be left as 'tbc' and edited up until Friday 24 April.
What does my ticket include?
A drinks reception, 3 course meal and entertainment. If you wish to purchase drinks during the duration of the night, a bar will be available. Pre-orders will also be available via a link sent by the Chamber events team.
What is the age restriction?
This event is strictly for people aged 18+. Anyone under the age of 18 will not be permitted.
What happens if I need to cancel my ticket?
Please submit a cancelation request through the Chamber portal. If you cancel your place within 30 days of the event you are not entitled to a refund.
Catering
What is the menu?
The menu has been selected by the GBCC team from the ICC’s prestigious menu. All dietary requirements will be catered for, as long as they have been declared in advance.
How do I pre-order drinks?
A pre-order web link will be made available in due course. The Chamber cannot pre-order on behalf of companies.
How do I declare my dietary requirements?
You can do this during the booking process. To amend dietary requirements at a later date, go to your booking in your online account, and edit your details.
What is the deadline for confirming dietary requirements?
Friday 24 April. We cannot guarantee any later requests.
On the night
Is there a cloakroom?
Yes, a cloakroom will be available throughout the duration of the event. This will be located on the ground floor on arrival.
Is there parking?
There is no onsite parking at the ICC. The nearest parking is Q-Park Brindley Place, B1 2JF.
Where is the nearest train station?
Birmingham New Street Station, B2 4QA.
What is the dress code?
Black Tie or National Dress.
Will I find out my table number before the event?
No, table numbers and seating plans are not available until arrival on the day. On some occasions we may share table numbers in advance. However, these are subject to change up until the day of the event.
Who will I sit with?
Seating arrangements are conducted by the Chamber events team. The full seating plan is not available until arrival on the day. If you would like to sit with a certain company, please email the Chamber events team to make them aware. These arrangements are at the discretion of the Chamber.
Applications & Awards
How do I apply for an award?
Go to the “Apply for an Award” tab, and click “Apply now.” You will be asked to login to your account (or create one), and submit your information through there. We recommend you draft your application offline and then copy and paste it into the online form when you are ready. This is because the system times out if you do not save your progress as you go.
Which category should I apply to?
You can see the full category breakdown here.
Am I eligible to apply?
You can see the eligibility criteria here.
What questions will I be asked?
The application form will ask for basic details about you and your company. You will be asked two questions in relation to your chosen category. These questions are provided on the category breakdown.
When do applications close?
Sunday 12 December 2025 at 23.59.
How many categories can I apply to?
Each company may apply for a maximum of two categories.
Can I apply if I applied last year?
Yes. You can apply again this year, including if you were shortlisted or won an award last year.
What is the judging process?
Once applications have closed, our judges will score them against pre-determined criteria. An average of the judges’ scores is taken for each application and the top scoring entries will be shortlisted.
How do you ensure the process is fair?
Judges are asked to declare any conflicts of interest where they arise, and the process is overseen by the chair of judges. Judges take into consideration the size of the organisation in relation to the application. Sponsors are not eligible to apply to the category they are sponsoring. There are no restrictions on the number of categories in which a company or individual may be shortlisted.
How does the Business Ambassador Award work?
Organisations may nominate other organisations or individuals within their company. Judges score these applications in the same way as other categories. Once the shortlist is announced, an online voting form will be made available for the public to vote for their favourite organisation or individual. The public vote will be combined with the judges’ scores in a 50:50 ratio to determine the winner.
When will the shortlist be announced?
We anticipate the shortlist will be announced towards the end of January 2026. All applicants will be contacted to inform them of the outcome.
What happens if I am shortlisted?
All shortlisted organisations will be given one complimentary ticket to the Awards, and we encourage you to purchase more. We will share further details directly with shortlisted organisations once announced.
Sponsorship & Partnership
What sponsorship packages are available?
You can learn more about the sponsorship packages here.
What if I want a bespoke sponsorship package?
Please contact us at [email protected] to discuss.
What are the benefits of sponsoring the Awards?
The GBCC Awards are the biggest and most prestigious awards in the region. Sponsorship places your brand front and centre, positioning you as a leader in the region. Sponsors receive ongoing promotion, event tickets, facilitated introductions and other high value opportunities depending on the level of sponsorship.
How can I partner with you for the Awards?
If you have a service to offer (e.g. entertainment, decoration, media,) please get in touch to discuss at [email protected]
Need to ask another question? Contact a member of the team - [email protected]