How to stand out on social media (even if you think your industry is boring!)

Charlotte Webb

Senior Social Media Executive, Liquid

Charlotte is a talented senior social media executive with several years’ experience in executing engaging social media campaigns for several industry-leading B2B and B2C brands.

As a senior social media executive, Charlotte plans and creates social media content, including the production of short-form videos, provides support on wider social media campaigns, social media training and influencer activity.

A first-class Business Graduate from Nottingham Trent University, Charlotte has experience of working across several sectors including recruitment, healthcare, automotive, third sector, and education. Clients have included Birmingham Hospice, Maple from Canada, Health Innovation West Midlands. She has a particular specialism in the food and hospitality sector and works on several of Liquid’s food client accounts.

Charlotte is also the one who leads on Liquid’s own social media channels!

Clare Genner

Head of Social Media, Liquid

Clare is a seasoned social media expert, leading on global social media strategy across owned, earned, and paid media delivering impactful, reactive and trending campaigns that put clients in front of their target audiences.

She has significant experience in developing organic social media strategies and delivering impactful influencer campaigns. She has worked with several brands, boosting social media reach and engagement, including helping one online casino brand grow their Facebook community from 40,000 to 100,000 in just 12 months. Clients have included Maple from Canada, North Carolina Sweetpotato Commission, Guide Dogs for the Blind, Birmingham Hospice, Boohoo.com, The Crystal Maze Experience LIVE, and Turtle Bay.

She is a Greater Birmingham Chamber of Commerce Future Faces mentor, and her work has won several awards including CIPR Pride Silver for ‘Best Use of Social Media and Digital’ (2021) and shortlisted for PRCA City & Financial Awards for ‘Best Insurance Comms Campaign’ (2022).

Clare founded our fast-growing social media department. Heading up the team, Clare is responsible for the growth of the department, new business and ensuring world-class client delivery.

Oli Hills

CEO, Nonsensical

Oli is CEO of Nonsensical, TikTok Marketing Agency. Working with major brands like Semrush, KP Infinity, UNiDAYS, HSBC UK, Uber Eats and Huel, Nonsensical get them impact on the platform. The team at Nonsensical are experts with all aspects of TikTok whether creating content, activating paid media campaigns, influencer marketing or social selling through TikTok Shop. Oli is also a trustee for Kids Village, a charity creating the UK's first holiday village for sick children and their families as well as sitting on the Digital and Innovation Board at BMet College.