You don't need better stories...
...You need to stop leaving them unused

Things are happening in your business all the time - progress, growth, new people, new ideas.

But somewhere between “we should share this” and actually doing it… it gets stuck.

Too busy.
Not sure what to say.
Not sure if it’s even worth sharing.

So nothing goes out.

The 3 O’Clock Club is designed to change that - quickly and practically.

From “we should” → to a solid starting point

This isn’t about learning how content works in theory.
It’s about making real progress there and then.

In one focused afternoon, you’ll take something real from your business and turn it into:

  • A clear, story-led angle
  • A strong working headline
  • A simple structure to build on
  • A clear next step to take it forward

Including how to submit it through the Chamber for potential use in newsletters and Chamberlink.

Make more of your membership (without overthinking it)

Your Chamber membership gives you a platform - but many businesses never quite use it.

You’ll hear directly from Dan Harrison, who works with member content every day, sharing:

  • What actually gets published
  • What makes a story easy to use
  • What to avoid (and it’s often simpler than you think)
  • How your content could feature in newsletters and Chamberlink

No guesswork. No overcomplication. Just clarity on how to get seen using what you already have access to.

Why this works (when other sessions don’t)

Most sessions leave you with notes.
This one leaves you with movement.

Because you won’t just hear what good looks like -
you’ll start building something yourself, with structure and support.

That’s the difference.

Speakers

Dan Harrison

Dan Harrison

Head of Media & Communications, Greater Birmingham Chambers of Commerce

Find out more

Gary Phelps

Gary Phelps

Owner, Gary Phelps Communications

Find out more

  • Gary Phelps will cover:

    • Why some businesses get coverage - and others don’t
    • What makes a story worth sharing

  • Dan Harrison will cover:

    • How the Chamber uses your content
    • What makes submissions easy to publish
    • Common pitfalls (too long, unclear, overly promotional)
    • Why “done” beats “perfect”
    • Where opportunities are often missed

Agenda

  • 3:00pm: Registration & Networking
    Start thinking about what you could share from your business.

  • 3:15pm: Welcome from the Chamber

  • 3:20pm: The Reality Check: Gary Phelps & Dan Harriso

  • 3:40pm: Member Case Study
    A real example from a local business

  • 3:50pm: Workshop: Build Your Story
    The core of the session - practical, focused, and hands-on.
  • 4:30pm: Networking
  • 5:00pm: Event Close

What you’ll walk out with

  • One clear story idea
  • A headline that gives it direction
  • A structured draft you can build on
  • Confidence to move it forward
  • A simple route to getting it published through the Chamber

Most importantly: you’ve started - properly

Why this matters

Because visibility doesn’t come from having a story.

It comes from actually putting it out there - consistently.

And most businesses don’t need better stories.
They just need a way to get moving.

Two hours that remove the friction

No blank page.
No overthinking.
No waiting for the “right time.”

Just a strong start - and a clear next step to finish it.

Book your place - and finally get your story out there.

📍Venue

To be confirmed

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