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Birmingham Commonwealth Games 2022

 


The Stats:

 

2.4 billion
Citizens across the Commonwealth
11
days of sport
12,500
volunteers
£526M
Economic benefit to the West Midlands

 

What is the Birmingham Commonwealth Games 2022?

The Birmingham Commonwealth Games will take place between the 27th July and 7th August 2022.

The Commonwealth is a voluntary association of 71 nations and territories. It encompasses almost one third of the world’s population. The Commonwealth Games take place every four years and bring together athletes from across the Commonwealth for 11 days of competitive sport. It is viewed by a global audience of up to 1.5bn. The Commonwealth Games Federation is the international organisation responsible for the overall direction and control of the Commonwealth Games. The Birmingham Commonwealth Games Organising Committee will be responsible for delivering the 2022 Games.

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The games will involve several major infrastructure developments, namely: the development of a 1,000 home “athletes’ village” in Perry Barr, a £70m expansion of the Alexander Stadium and the construction of a £60m aquatics centre in Sandwell. According to Birmingham City Council, the Games are expected to create on average 4,526 jobs a year until 2022, 950 after.

This page will be kept up to date as more information becomes available. See below for a fuller briefing paper.

Download the briefing paper here


 

How might the Birmingham Commonwealth Games 2022 affect my business?

In the run up to the Games, an array of products and services will need to be procured in order to ensure the success of the games. These will range from large scale infrastructure to the Commonwealth Games branding, to catering and training. In addition, there will be further supply chain opportunities created by the organisations delivering the major direct contracts.

All contracts over a value of £10k will be advertised via FindItInBirmingham.

The Greater Birmingham Chambers of Commerce are supporting a forthcoming event showcasing the extensive procurement and supply chain opportunities available for SMEs. The event, hosted by the Commonwealth Games organising committee, is taking place on the morning of the 27th November and will offer practical information on the opportunities for businesses arising from the Games themselves. Find our more and register for free here.

Between 500,000 and 1million visitors are expected to visit the area during the Games bringing with them significant consumer spend and demand for accommodation.

The Games will involve the recruitment and deployment of up to 12,500 volunteers. In due course, the Organising Committee will be looking to work with employers as well as individuals in the region on recruiting and support for volunteers.

The Birmingham bid for the Commonwealth Games also proposed a major international business expo and cultural programme of events to coincide with the Games. Both of these initiatives are currently under development.

Formal sponsorship opportunities for the Birmingham Commonwealth Games 2022 will be handled by sports and entertainment agency Lagadère. This has been agreed directly by the Commonwealth Games Federation and will mean that sponsorship is outside of the control of the Birmingham Commonwealth Games 2022 organising committee. Click here for more information on Lagadère.
One of the major aims of the Commonwealth Games is to leave a lasting, positive impact on the local community. The Organising Committee are currently finalising their plans in this space. Once confirmed, they will be looking to partner and work with employers as well as community organisations and other stakeholders on making their aims a reality.
Given the volume of visitors, the Games will also have an impact of employees’ and clients’ ability to travel to and around certain areas of the city while they are taking place. Traffic may also be impacted by infrastructure developments taking place in the run up to the games.

 

What is the GBCC’s position on the Birmingham Commonwealth Games 2022?

The games are an incredible opportunity for the city. They are a chance to both celebrate and demonstrate our city’s successes to the world, and consolidate and accelerate efforts to continue its impressive growth trajectory. The Games will bring people (and their consumer spend), profile and prestige to the city as well as delivering infrastructure investment and upgrades. It is an opportunity to boost skills with up to 12,500 trained volunteers needed for the games and over 4,500 jobs a year expected to be created up to 2022.

The GBCC will be working hard to ensure local businesses are aware of, and ready to bid for, contracts and supply chain opportunities associated with the games to ensure maximum local economic benefit. We will also be supporting the spirit of the games by encouraging businesses to engage with legacy and volunteering activity.

The Games are also an opportunity to develop and expand trading links between local businesses and Commonwealth markets. There are 2.3 billion people living in Commonwealth nations. By 2020 it is forecast that the Commonwealth will have more than a billion middle class consumers, yet currently only 9% of British exports go to Commonwealth nations.


 

How can the Greater Birmingham Chambers of Commerce help?

The Greater Birmingham Chambers of Commerce:

  • Will be keeping our members plugged in to the latest developments and opportunities surrounding the Commonwealth Games though this page, our ChamberLink Daily newsletter (click here) and member events (click here)
  • Will continue to work closely with stakeholders to maximise the potential positive impact of the Games.
  • Are proud to be delivering the Greater Birmingham Commonwealth Chamber of Commerce; a membership-based international gateway for firms wishing to develop bilateral trade opportunities in Commonwealth countries (click here).
  • In due course, the GBCC will also be working closely with stakeholders to understand the impact of the Games on travel arrangements and to help local businesses prepare for them.

The GBCC Policy & Strategic Relationships Team can be contacted about their work, sponsoring reports, commissioning research and participation in GBCC campaigns on 0121 607 1868 or emailing policy@birmingham-chamber.com