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Growth Through People


Our Growth Through People campaign aims to help local firms boost productivity through improved leadership and people management skills. Delivered by the Greater Birmingham Chambers of Commerce with a range of partners, it includes free training sessions, workshops and events alongside research and thought leadership content.

 

Weeks
FREE Events
Organisations

This year, the campaign will run from the 26th February to 23rd March 2018. Each of the four weeks will have a different theme:

Growth Through People Themes

  • Growth Through: Responsible Leadership – 26th February to the 2nd March
  • Growth Through: Attracting & Retaining Talent – 5th March to the 9th March
  • Growth Through: Workplace Environment – 12th March to the 16th March
  • Growth Through: Unlocking Potential – 19th March to the 23rd March

It will be followed by the release of original research into businesses views on the leadership and management and its impact on productivity.

The first part of the campaign ran from February to March 2017. It included: 11 Events in collaboration with 15 Partner Organisations, for almost 400 Delegates, alongside 14 thought leadership blog posts. The 2018 campaign is set to be even bigger and better.


Our Sponsors & Partners

Official Partner:
Growth Through Responsible Leadership Week

Sponsor:
Growth Through Attracting & Retaining Talent Week

Sponsorship Available:
Growth Through Workplace Environment Week

Sponsor:
Growth Through Unlocking Potential Week


Why is it important?

The Growth Through People campaign was designed by the Greater Birmingham Chambers of Commerce’s Chamber Council, in response to a productivity gap in the West Midlands.

  • GVA per head in West Midlands Combined Authority area is £19,423 – nearly £3,500 lower than the national average. (source)
  • At a national level, the UK’s productivity is 30% lower than the USA and 35% lower than Germany’s. (source)

Leadership and management skills are one of the key areas businesses can invest in to improve productivity.

The GBCC has over 2700 members and we recognise that people are fundamental to each one of them. Employees are often the single largest expenditure, and asset, for a business. Through Growth Through People, we want to help local businesses learn the latest techniques, advice, guidance and view points on how to get the best of our their workforce.  


How can you get involved?

With 20 events to choose from taking place at different times and locations across the Greater Birmingham area, there really is something for everyone.

Our events range from high profile panel discussions to practical workshops, briefings and taster sessions. All events are free to attend and open to members and non-members.

Topics we will be exploring include:

  • Developing your leadership style
  • How to Build a Resilient Workforce
  • Inclusive Leadership
  • Hiring the Right People
  • Managing Apprentices
  • Developing More Female Leaders
  • Developing A Workplace Culture
  • Handling Tricky Conversations
  • Employee Engagement
View all events

Alongside the calendar of events, the Greater Birmingham Chambers of Commerce will be producing and showcasing informative thought leadership content on topics and activities relevant to the campaign themes.

Members of the GBCC are invited to provide blog posts and short videos on relevant topics for promotion on the GBCC website and social media channels during the campaign.

This is a great opportunity to showcase the work your organisation is doing in this space or research you have undertaken on relevant topics.

If you would be interested in getting involved, please contact Emily Stubbs, Policy & Patron Advisor on E.Stubbs@Birmingham-Chamber.com with a short description of what content you would like to provide and how it aligns with the aims of the Growth Through People campaign.

Please note: we expect the campaign schedule to be heavily subscribed so we may not be able to accommodate all requests.

All Growth Through People content and events are free for members and non-members to attend, to support the wider business community. We are able to provide this through the support of our sponsors.

We currently have one sponsorship category remaining for Growth Through People 2018:

Week Sponsorship: Growth Through Workplace Environment Week

  • Exclusivity: there will be a maximum of 1 week sponsor per themed week:
  • Significant promotion through:
          - GBCC ChamberLink Daily enews letter (distribution list of 17,000 local business contacts)
          - GBCC ChamberLink Magazine (readership of 24,000)
          - GBCC Press Releases (regularly featured in local media outlets)
          - Social Media Channels (@grbhamchambers over 21,000 followers)
  • Direct engagement at Growth Through People events (over 400 delegates in 2017)
  • Logo featured prominently on the Growth Through People campaign page on the GBCC website, campaign events taking place during the week in question and campaign materials for the week in question
  • Opportunity to bring a pop up banner to each event taking place during the week in question
  • Opportunity to provide a short, 60-80 word comment for inclusion in the relevant week’s press release or ChamberLink Daily story.
  • Receive thanks from the event Chair at each event during the week in question
  • Receive thanks via GBCC social media channels

Cost: £2500 + VAT

With so much free advice, guidance and information on offer, Growth Through People is a valuable resource for the who Greater Birmingham business community. But only if they know it’s happening.

We need your help reaching new contacts, making sure your colleagues are aware of events and opportunities and generally spreading the word across the region.

In early 2018 we will be releasing a simple communications toolkit to help our partners, interested businesses and individuals spread the word about Growth Through People.

In the interim, if you would be interested in helping us raise awareness of Growth Through People please contact Emily Stubbs, Policy & Patron Advisor on E.Stubbs@Birmingham-Chamber.com or follow @grbhamchambers and keep an eye on ChamberLink Daily.

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