Absolute Collagen co-founder to deliver speech at Chamber conference
An award-winning entrepreneur who turned a kitchen table product into a best-selling supplement will deliver a keynote at Greater Birmingham Chambers of Commerce’s Business Growth Studio Conference.
Maxine Laceby co-founded Absolute Collagen with her daughter Darcy in 2017.
Together, they turned Absolute Collagen into one of the UK's fastest-growing direct-to-consumer brands, were responsible for creating the liquid collagen category and were named fourth in The Times Top 100.
Maxine has won several significant industry awards, including the NatWest Everywoman award, The Great British Entrepreneur award and the LDC top 50 most ambitious leaders.
Before launching Absolute Collagen, Maxine had been a happy full-time mum for 25 years and had no previous business experience.
Within three years, Maxine secured a 15 million investment to grow the business further and turn Absolute Collagen into the £30m business it is today.
The Business Growth Studio Conference takes place at Edgbaston Stadium on 1 October (9.30am to 4pm).
The member-only event also features a host of high-profile panellists and speakers including former Dragons’ Den star Piers Linney and former MP Greg Clarke who is now chair of the University of Warwick’s Innovation District.
Maxine (pictured) said: “It gives me great pleasure to be the keynote speaker at the Greater Birmingham Chambers of Commerce’s Business Growth Studio Conference.
“I will be discussing the 'purpose' that has been and continues to be behind the success of Absolute Collagen.
“How I created a formula in my kitchen, and scaled it to a £30 million turnover, becoming the UK's number one collagen brand.
“And how I continue to own this space in an ever-challenging environment.”
The Business Growth Studio Conference is an exclusive benefit for Chamber members, although a limited number of tickets are available to non-members, priced at £250 (plus VAT).
