17 Jan 2022

Agency boss named as president of public relations body

rachel-roberts-spottydog(895782)

The CEO and founder of Birmingham PR agency has been appointed as president of the Chartered Institute of Public Relations (CIPR) for 2022.

Rachel Roberts (pictured) of spottydog communications has begun her tenure of the CIPR, which is the world 's only Royal Chartered body for public relations professionals.

With more than 20 years ' experience within PR and communications, Rachel has worked with a broad range of clients including Mitchells & Butlers pubs, McDonalds, Cancer Research UK, Yellow Pages, Bristan and the NHS.

Since founding spottydog in 2010, Rachel and the team have won 26 industry awards, including Midlands Outstanding Consultancy of the Year twice.

Rachel joined the CIPR institute in 2008, before becoming a Chartered PR Practitioner in 2016.

Rachel also served as chair and vice-chair of the CIPR Midlands Group from 2016-2019, while also serving on the CIPR Board since January 2020.

She said: “My key focus in my year as President is broadening the representation of practitioners who engage with CIPR from across the PR industry and this mission is reflected within the composition of this year 's CIPR board which features a wealth of talent representing the diversity of PR practice and practitioner community. ”

Rachel aims to work collectively with the rest of the board to support the CIPR and its members, as well as welcoming new voices to join the CIPR.

Rachel will be hosting a new series of quarterly Town Hall events for members throughout 2022.

Each event will feature guest speakers.

Join Rachel and special guest, BBC correspondent, Phil Mackie for the first event on 24 January. Find out more here.