Agency helps students prepare for future marketing careers

EDGE Creative, a creative agency based in Sutton Coldfield, has collaborated with Birmingham City University (BCU) on a series of projects to equip students for the digital and marketing industry.

The EDGE team have been assisting BCU with structuring modules relating to the marketing sector.

The aim was to better equip students in preparation for the commercial digital world and the industry as a whole.

They have spent time visiting the university for meetings, insight days and presentations to help shape new digital courses offered to students.

In addition, both BCU and EDGE Creative have cooperated on educational blog pieces - including how web development is evolving and how students can reflect this in their portfolio.

EDGE Creative 's creative director, Louise Panayides, said: “We have thoroughly enjoyed working with Birmingham City University.

“I believe it 's important for employers to invest in young talent and dedicate time to nurture university students and recent graduates to better equip them for the working world, closing the gap between education and industry. ”

One of the team 's content creators, Shenell Lewinson, stated: “As a recent university graduate, I think it 's important for courses to be more holistic by teaching students how to apply their knowledge to real-life working scenarios.

“Therefore, with these new course implementations. ”

EDGE Creative is an integrated marketing agency specialising in web development, SEO, social media and design.

Find out more about EDGE Creative.