Agency provides IT experts with bold rebrand

Boldmere-based IT services company BOLD IT has undergone a full rebrand after three decades of providing dedicated business-to-business IT support.

The decision to rebrand comes after an impressive year of business, in which Bold IT achieved 80 per cent growth.

This included almost 6,000 unique service tickets completed for clients as well as 40 full infrastructural overhaul projects.

BOLDIT also took their offering of managed business IT solutions, cyber security services and communications systems international.

That move, combined with their significant upturn in business, left the company feeling they had outgrown the local high street imagery associated with their previous name, Boldmere IT Solutions - and were ready to head in a bold new direction.

Managing directors Anthony and Steven Brazier believe that the rebrand successfully embodies their updated ambitions while also honouring the legacy of their roots.

Steven added: “Our previous name of 'Boldmere IT ' was suitable and applicable when we chose it, but that 's no longer the case thanks to the incredible performance of the business over the last few years, especially over the last 12 months. Our new name reflects our updated goals as a result. ”

BOLD IT enlisted the assistance of Sutton Coldfield-based digital marketing agency, EDGE Creative for the rebrand project.

EDGE worked with BOLD IT throughout the project, helping migrate their website, designing all-new virtual visuals, printing new physical materials, and running a multi-channel social media campaign.

The collaboration continues into November, with BOLD IT deciding to sponsor the next networking event hosted by EDGE Creative on November 30th at ST Pauls House in Birmingham 's Jewellery Quarter.

Find out more information on BOLD IT.

Pictured (l to r): Anthony Brazier (managing director, Bold IT), Steven Brazier (managing director, Bold IT), Kelly Kent, account manager/head of production, EDGE Creative), Mark Panayides (managing director, EDGE Creative) and Cole Panayides (marketing intern, EDGE Creative)