13 Jun 2024

Award success and client wins add to agency’s record year

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Tribera, a leading Midlands creative content agency, is celebrating a successful Q1 following its record-breaking year in 2023.

Founded in 2019 by industry experts Fran Nolan and Andre Picart, the Birmingham-based agency reportedly had a great start to the year celebrating an international win after being named ‘Medium Agency of the Year’ at this year’s European Content Awards.

The judges were enthused by Tribera’s creative and innovative approach to balancing people and profit – ensuring its Tribe is fulfilled at work, whilst still maintaining a booming business with first-class services:

The ECA judges said: “It’s fantastic to see this agency flourish over the past 12-months, demonstrating that its commitment to people, including the trial of 4-day workweeks, and commercial growth can co-exist harmoniously. A true success story!”

Since being one of the first Midland’s businesses to make the four-day work week a full-term perk for all employees in 2021, members of the Tribe are only required to work 32-hours per week with no change to pay or benefits, and are entitled to work these flexibly.

With accounts still receiving the same number of hours as they were during the previous five-day week, Tribera has reported a huge uptake in productivity and elevated results for its clients – demonstrating the positive effects a true work-life balance can bring to the workplace.

Alongside winning the Medium Agency of the Year title, the Brummie business’ fast-growing social media department has also begun the year with a bang, with new client and award wins.

Greene King, the UK’s leading pub company with over 2,600 locations across the country, has appointed Tribera to manage its Careers focused social media channels, aptly named ‘Life at Greene King’.

With the aim of highlighting the great opportunities available to those working at the brand, Tribera will focus on delivering a range of quality video and static content that appeals to both current and prospective employees.

Within the first week of posting alone, Tribera achieved over 1-million video views on the Life at Greene King TikTok channel. Additionally, Tribera has successfully grown the overall social audience by 5.3 per cent, and increased the engagement rate by 3,681 per cent.

In addition to its fresh client win, Tribera has also recently secured the ‘Social Media Content Campaign of The Year’ award at the European Content Awards for its established WD-40 social campaign.

With a focus to ‘penetrate the under 40’s market’, Tribera successfully grew WD-40’s name amongst its key target audiences - DIYers and trade professionals.

The team implemented humour and piggybacked onto emerging trends, which captured the attention of a younger audience. Alongside lifestyle hacks, relatable content, and signature how-to’s, the Tribe’s content drove the WD-40 account from success to success.

In just six months, Tribera achieved nearly nine-million video views, three viral videos, an increase in over 40,000 followers to the platform, and 1.4 million engagements.

In light of its recent achievements, Tribera’s social department has also experienced unprecedented growth, welcoming new content creators on board, as well as appointing a new head of Social, Dan Drage – who joins with a wealth of industry knowledge and is known for heading up the JLR social accounts, globally.

For more information on Tribera, please visit here.

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