03 Apr 2024

Baby Loss Awareness Week earns campaign of the year title

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The campaign launched by Sands charity regarding Baby Loss Awareness Week had been recognised as the Campaign of the Year at the 2024 GLOMAMA Awards.

Marion Currie from Sands, and Co-Founder of Baby Loss Awareness Week, received the Award at the ceremony in London.

Led by Sands, Baby Loss Awareness Week (9-15 October) is a campaign that aims to raise awareness of how pregnancy and baby loss affects thousands of people each year across the UK. 

The campaign also aims to highlight the support available, and drive improvements in care and support for anyone affected. 

What began 22 years ago as a small group of parents crafting and selling handmade blue and pink ribbon pins, has now grown into a campaign that brings together millions of people from across the world to remember their much–loved babies and raise awareness of pregnancy and baby loss.

The campaign was founded by Marion alongside Carolyn Bray, after they met through an online bereavement support forum in 2002.

Both Marion and Carolyn now work for Sands, the UK’s leading pregnancy and baby loss charity. Sands proudly lead Baby Loss Awareness Week, chairing an Alliance of more than 150 charities, who together continue to grow the campaign year on year.

Marion Currie said: “This award is a tribute to all those bereaved mums who first came together in 2002 determined to create a space to remember their babies and raise awareness of pregnancy and baby loss in the UK.

“We wanted to make changes to practice and policy, to remove the postcode lottery in care and stop this happening in the future. I see it as part of our babies’ legacy for Lesley, Rebecca, and Jon who have inspired their mums to do so much in their names”

Voted for by parents, the GLOMAMA Awards are the world’s first people’s choice award celebrating the achievements of mothers on social media.

Click here to get involved.

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