Bank accelerates motorcycle dealer 's new premises

A large investment by Barclays bank saw motorcycle dealer Staffordshire Triumph Limited purchase a second showroom on Blackfriars Road, Newcastle-under-Lyme.

Bob Sheldon commenced trading in 1992 after exiting the coal mining industry and started selling motorcycles from his home.

With support from Barclays, Sheldon has purchased the Honda showroom which opened in August 2022 and hopes his new franchise will emulate his triumph success story which has a turnover of approximately £4.5m per annum employing 15 staff.

Over the last 30 years, he has built an exceptional business and now boasts one of the largest Triumph showrooms in the UK. In 2015, he won the Global Dealer of the Year Award across 1200 dealers and the UK Dealer of the Year Award.

Lesley Scott-Brooker, Barclays business manager said: “As champions of local business, it is essential that we support local growing businesses such as Staffordshire Triumph Limited. Bob is a great example of an entrepreneur using his industry experience, passion and skills to develop a successful business.

“By really understanding the sector, we have been able to create a bespoke funding package to support the business throughout its expansion. ”

Bob Sheldon, owner of Staffordshire Triumph Limited said: “Investing and expanding post-Brexit and post-pandemic has been challenging, but we have continued to grow and diversify the business to meet these challenges.

“We are well positioned within a competitive market, with a loyal client base. Running a business is tough but the rewards far outweigh the downsides even after working long hours.

“We continue to invest in new technology, our people and new premises to help the business to grow.

“The motor sector has seen some real difficulties with supply issues, while the cost of living challenge is forcing dealerships to create ever more innovative value added offers for the cost conscious consumer. ”