Bank helps luxury aviation catering firm to take off with landmark acquisition
Midlands-based luxury aviation caterer Niche & Bespoke has expanded into Southern England through the landmark acquisition of Deluxe, after receiving a funding package from HSBC UK.
The deal marks a major milestone for Niche & Bespoke, enabling it to extend its premium in-flight catering services to airports in the south of England from Deluxe’s catering facilities in Andover and at Stansted Airport, complementing its existing operations at Birmingham Airport.
The funding will also support improvements in logistics and operational efficiency, while further increasing production capacity as it becomes one of the largest independent luxury aviation catering groups in the UK.
Cattaneo Corporate Finance originated the transaction, which provided an exit for Alcuin Capital Partners, and advised Niche & Bespoke on negotiating the acquisition terms and structuring and sourcing the debt package from HSBC UK’s Birmingham SME Business Banking team.
Niche & Bespoke also received advice from Knights (legal) and Azets (financial and tax due diligence) while HCR’s Central England office provided legal guidance on behalf of HSBC UK for the deal. Alcuin were advised by Taylor Wessing (legal), Wyvern Partners (corporate finance) and BDO (tax).
Daniel Robinson, CEO of Niche & Bespoke, said: “The acquisition of Deluxe will create greater opportunities for clients flying out of the South of England. While Birmingham is well-positioned for international and domestic flights, the greatest concentration of private aviation traffic lies in the South. This move enables us to better serve those clients with enhanced, seamless catering solutions.”
Parinda Nanayakkara, SME Business Banking relationship manager at HSBC UK, commented: “We’re proud to have provided funding support to Niche & Bespoke for its acquisition of Deluxe, an important step in the company’s growth journey.
“We are delighted to have worked with the Cattaneo team whose insight and collaboration were key to bringing the deal to fruition. It’s a pleasure to work alongside such valued partners to support the region’s leading airline caterer as it strengthens and scales its operations.”
Niche & Bespoke was founded in 2018 by CEO Dan Robinson and has grown rapidly. Deluxe meanwhile, has built a reputation over more than three decades as a leader in private jet catering, delivering high-quality in food service to an array of prestigious clients.
