Bank spearheads new drive to help organisations deliver positive impact

Award-winning UK bank, Unity Trust Bank, has launched a pioneering new initiative to help customers increase their social impact and measure it more effectively. 

Through a series of video tutorials, workshops and accessible toolkits, Unity will support organisations to measure the positive social, economic and environmental impacts they create for communities. 

The ‘Unity Impact Toolkit’ is the result of extensive customer feedback, with customers telling Unity they would welcome guidance on how they can improve and prove their positive impact. 

Joshua Meek, chief impact officer at Unity Trust Bank, said: “We’re a customer-driven bank with a mission to contribute to a better society. Supporting customers to achieve their goals and create more impact is central to our mission. 

“Last year over 1,000 customers told us that a key service they would like from Unity was help in measuring their social impact. Using lessons from our work with the pioneering think tank, NPC (New Philanthropy Capital), the resources and template provided in this new toolkit aim to support our customers to do this.” 

The first video, launched this week, explains how organisations can develop a clear ‘theory of change’. By writing down and articulating the steps and causal pathways between their actions to the desired impact, organisations can better plan, implement and measure their social impact.  

Joshua continued: “In the coming months, our Unity Impact Toolkit (UIT) resources will provide practical insights and strategies for measuring and managing positive impact.  

“Our goal is to equip organisations with the knowledge and skills they need to make a meaningful difference and drive inclusive growth in their communities.  

“We invite our customers, and any organisation who wants to strengthen their impact, to use the toolkit and tell us how to improve and expand it to support your impact goals. 

“Whether you're a seasoned professional or new to the field, this toolkit aims to support organisations to strengthen impact. Together, we can build a more impactful and sustainable future.” 

Unity worked with NPC – a well-established think tank and consultancy for the social impact sector – to develop and launch its own Theory of Change in 2024.  

It followed close collaboration with the bank’s leadership team, and consultation with staff across the organisation, to ensure the Theory of Change aligned with Unity’s long-term business strategy.