Birmingham event venue bolsters its offering to attract sports organisations

Eastside Rooms is strengthening its meetings and conference offer to the sporting event industry, providing a flexible and performance-focused base for professional teams, touring squads and sports organisations visiting Birmingham.

The Woodcock Street venue has already welcomed a range of clubs and organisations, including Nottingham Forest, West Bromwich Albion, Stoke City, FC Salzburg, Middlesbrough, Sheffield Wednesday, and Leicester City.

The venue also hosts boxing events and has previously worked with UEFA, building a track record of delivering professional standards for sport.

With multiple rooms and layouts available, squads can run tactical briefings, opposition analysis, coaches’ meetings, nutrition planning, leadership sessions, and media activity under one roof, all supported by modern AV and experienced service team.

Tim Sparrow, general nanager at The Eastside Rooms, said: “Teams need more than somewhere to sleep.

“They need a base that protects focus, supports planning, and gives staff the space to do their jobs properly.

“Eastside Rooms is built for collaboration, from tactical briefings and analysis through to quieter moments that help players reset. We are proud to have hosted clubs from across the UK and Europe, and we are ready to support more teams visiting Birmingham.”