Birmingham-headquartered Caribbean food brand records strong growth

Island Delight, the Birmingham-headquartered Caribbean food brand, has announced a strong 7.2 per cent year-on-year growth - outperforming key competitors Pukka and Ginsters in the chilled savoury pastry category.

The supplier has also expanded its footprint across major retailers, wholesalers and independent stores, underpinned by strong consumer loyalty, increased penetration in major cities and sustained investment in above the line activities. 

Island Delight’s growth outpaces the wider category, demonstrating the strength of its differentiated product range and its ability to connect with both core and new consumers.

Wade Lyn (pictured), founder of Island Delight said: “This result reflects the power of our brand, our deep connection with our consumers, and the growing mainstream appeal of Caribbean food.

“Beating established players like Pukka and Ginsters is a significant milestone and reinforces our confidence in continued growth across the UK.”

Credit: Joseph Allen Keys/Black Business Magazine