Bumper summer drives growth at city conference venue

Residential events venue Conference Aston is celebrating its most successful year on record – with a bumper summer of activity driving a 5 per cent growth in revenue.

The venue reported growth across its conference, meeting and event bookings.

Hotel occupancy for the year saw an uptick of 4 per cent, while day meetings and day delegate bookings also increased.

Repeat clients accounted for 65 per cent of total business take-up, underlining strong customer loyalty and satisfaction

June marked the busiest month in the venue’s history.

Other increases included meeting delegates (11 per cent), residential meetings (28 per cent) and hotel business and leisure guests (8 per cent).

Samantha Brown (pictured), head of Conference Aston, said: “It’s an exciting time for business and leisure tourism in Birmingham, off the back of a record year for Tourism across the West Midlands, we are delighted with the venue’s performance and are committed to building on that momentum. 

“By focusing on the customer experience to create long term partnerships, coupled with the demand for premium event and conference spaces growing, we have exciting plans for the year ahead as we continue to innovate, expand, and solidify Conference Aston as a leading force in Birmingham's hotel and hospitality sector. 

“The strong growth in residential conferences, day meetings and the volume of repeat business is a clear vote of confidence from our clients.”