Burton marketing coach hosts industry away day for women in business

Burton based marketing coach and mentor Cath Collett recently organised an away day, bringing together a group of women in business to discuss about their marketing needs.

The away day was held at Somervills Wychnor, near Burton upon Trent, where local women stepped away from their desks to spend a day thinking strategically about what their businesses need most from their marketing.

Rather than starting with social media, networking, newsletters or all the other marketing activities business owners are often told they should be doing, the group started with what each person was actually trying to achieve.

Cath said: “We often start at the wrong end of marketing. I didn’t want anyone to leave with an even longer list of things they thought they should be doing.

“My role was to help them understand their marketing well enough to make better decisions about it, decide what really matters right now and leave with a plan they could actually put into action.”

Throughout the day, attendees explored their goals, who they want to reach and what they want to be known for, before choosing three marketing priorities and creating a realistic 90-day action plan.

The day also gave them time to share experiences, make connections and talk openly about the challenges of running and marketing a business.

Cath added: “It was lovely to have a few other Chamber members there.

“Everyone was really open about what was happening in their businesses and happy to share what was working, where they were getting stuck and their own experiences and ideas.”

The next Marketing Away Day is planned for Wednesday, 27 January.

Women in business who would like to attend can register their interest for the event or contact Cath Collett at catherine@collettmc.com.