Business leaders invited for free ‘Growth through Tech’ event

Lloyds Bank is inviting business leaders for a free event designed to unlock new opportunities for growth by combining innovative marketing approaches with the power of emerging technology.

The event happening on Tuesday, 9 September at 212 Studios, Hartlebury from 10am to 2pm is ideal for directors, decision-makers, senior marketing personnel, IT and sustainability leaders.

The day will begin with a keynote session delivered by Lloyds Bank and their partners DRPG and OWB, before moving into a series of interactive workshops.

Attendees can select three workshops to attend; each designed to share best practice and offer practical tools.

The workshops are:

• AI and emerging technology - Explores how tools like automation and digital avatars are shaping the future of marketing and communications. This session also looks at how to upskill your existing teams to make the most of these technologies without needing to recruit externally.
• Creative marketing and communications - Discover how strategic creativity can help  attract new business and engage the right people.
• Building brands – A closer look at the foundations of strong, memorable brands, and how character consistency can drive long-term value.
• Storytelling through film - How to create impactful audience-led content using film, interviews and vox pops to build relatable narratives.
• Motion graphics and video - Learn what’s new in the world of video content and animation, and how to apply the latest thinking to boost engagement and make your message stick.
• Acting sustainably - Hear from sustainability experts including Wylde Connections and LBG’s own team, with guidance on building purposeful, responsible marketing into your communications strategy.

There will also be time to connect with fellow attendees and explore the wider 212 Studios space throughout the day.

A buffet lunch will be provided and there is no cost to attend the event.

Places will be limited and allocated on a ‘first come, first served’ basis.

When registering, attendees are required to select three preferred sessions.

Paul Warrington (pictured) from Lloyds Bank, said: “This event is about helping businesses unlock their next stage of growth by combining creative marketing with the power of emerging technologies.