Cadbury owner 's new twist on portion control

Mondelez International is continuing its track record of offering more portion control options for consumers by rolling out a twist and seal packaging initiative across its popular Cadbury Duos range.

Cadbury Duos Twist Wrap has been introduced on a number of popular chocolate bars.

For the first time on any chocolate brand in the UK, a single twist of the packaging will help to preserve the chocolate 's fresh flavour, texture and shape.

It means consumers can seal and save half for later.

Mondel?z International says the packaging underscores its commitment to help promote healthier snacking to consumers, with a focus on portion control being recognised as one of the most effective ways of helping people to balance their calorie intake.

Kelly Lawrence, brand manager for Cadbury at Mondel?z International, said: “We 're so excited to announce the new Twist Wrap packaging for our Duos range this year. We want Cadbury fans to be able to snack in a more mindful way, and we are excited to see what they think of this new product.

“Duos Twist & Seal is a great option for when you want to indulge in a sweet treat and then easily reseal and save the remainder of the product for later.

“Or if you 're feeling extra generous, why not share with friends and family! ”