Cannock marketing agency launches Google Business Profile optimisation service

Cannock Chase-based marketing agency Cosmik Carrot has launched a ‘done-for-you’ Google Business Profile optimisation service after hearing from business owners struggling to generate enquiries.

Founder Ben Bradley, who has reviewed Google Business Profiles for trades, clinics, professional services, golf clubs and charities, says the pattern is the same whether he is speaking to independent business owners or managers in larger organisations.

They talk about struggling for leads, enquiries and calls. But when asked how their Google Business Profile is looking, the answer usually comes with an apology or an excuse about time.

That matters because of how customers now search. When someone looks for a local service, Google shows the top three businesses in its results, complete with reviews, photos, opening hours and a phone number.

Ben says many customers compare those three profiles and make their choice without ever visiting a website. A business with a neglected profile is being judged side by side with competitors who keep theirs up to date.

It goes beyond traditional search. People increasingly ask AI tools such as ChatGPT and Gemini for local recommendations, and Ben knows those answers draw on Google Business Profile information.

If a profile’s hours, services or contact details are wrong, the AI will repeat those mistakes to potential customers.

Ben Bradley (pictured), founder of Cosmik Carrot, said: “The single biggest gap we see is Google posts.

“Most profiles haven’t published one in months, some in years. Posts show Google and customers that a business is active, and they’re one of the simplest ways to stand out from the competitors around you. Yet they’re always the first thing to slip when time runs short.”

Every change Cosmik Carrot makes is based on what customers are actually searching for and what the strongest local competitors are doing, so the profile is built to compete, not just to be complete.

Optimisation packages start from £295 and are completed within 10 working days, with monthly Profile Care plans keeping the profile active with weekly Google posts and review replies.

Ben added: “Customers are choosing between you and the other businesses in the top three, often without clicking through to anyone’s website.

“Most owners know their profile matters. What they don’t know is what Google and AI tools actually reward, and that’s where we come in.”

Full details are available online.

Cosmik Carrot is a digital marketing agency on the edge of Cannock Chase, established in 2008 and a past Cannock Chase Chamber of Commerce award winner.