Chamber members link up to make the most of LinkedIn

A HR consultant has teamed up with a fellow Chamber member as part of her mission to show businesses that HR doesn’t have to be complicated.

Emma Bisseker, who this week was appointed as a vice-president of Lichfield and Tamworth Chamber of Commerce, has enlisted Sutton Coldfield business Lexicomm to whip her messaging into shape for LinkedIn.

Emma met Lexicomm founder and Royal Sutton Chamber member Anita Ellis at this year’s Royal Business Fair.

She wants to help more businesses avoid people problems by helping leaders get “comfy and confident” with HR.

And with LinkedIn being a key part of Emma’s marketing and growth strategy getting clarity on her message was the first step.  

She said: “It’s really common for business owners and managers to be worried about having difficult conversations without support because conflict can feel scary.

“But HR doesn’t need to be overcomplicated – it can be as simple as having those honest conversations early, to avoid bigger problems later on.

“I’ve met some brilliant people through the Chamber, and I realised that the first thing people do after a networking event, is connect with me on LinkedIn.

“I knew my profile wasn’t demonstrating my experience, my business culture and my personality.

“So, when I met Anita at the summer expo, I knew I needed her services. 

“Working on my LinkedIn profile with Anita was great - she knew what questions to ask to draw out my key messages and then pulled together a clean, professional but friendly profile. It’s given me the confidence to put myself out there.”

Anita added: “If you’re a small or solo business, your LinkedIn profile is probably more important than your website. Because it’s the first place people will look after meeting you.

“It’s amazing how much information AND personality you can get across in a simple ‘about’ section.

“You can even squeeze micro case studies in. Which makes it the perfect place to showcase your services and the results you get for clients.”  

Check out Emma’s new-look profile.

Pictured: Emma Bisseker and Anita Ellis