Charity launches new campaign to make Christmas special for young people in need

YMCA – Heart of England is inviting the community to share the magic of the Christmas season by taking part in its Adopt a Wish campaign.

The initiative gives local residents the chance to bring joy to a young person by adopting their Christmas wishes and helping make them a reality.

Each wish will be written on a tag, including the young person’s generic details (gender, age range, and suggested gift ideas).

Community members can choose a tag, purchase the gift, and ensure that every child and young person experiences the excitement of receiving something chosen especially for them this festive season.

Elena Roselli, Head of PR, Communications & Engagement at YMCA – Heart of England, said: “Christmas should be a time of hope, joy, and celebration for every child.

“Through Adopt a Wish, we’re giving our community a way to come together and brighten the holidays for young people who might otherwise go without.”

The campaign runs until early December, allowing enough time for wishes to be collected and distributed in time for Christmas.

Anyone wishing to get involved can contact the charity at [email protected]